Open until 31/12/2024

Digital Marketing Course

Open until 31/12/2024

In collaboration with

The University of Chicago


Over 18 years old, from any country of residence.


8 teaching hours, which you can do at your own pace.

Available languages

Spanish, English, and Portuguese.


Upon completing the course, you will receive a certificate of completion.

About the course

Digital formats offer a fresh approach to storytelling, yet the core of impactful storytelling remains rooted in traditional myths and timeless narratives.

Our course delves into both these facets, exploring the capabilities of new technology, like personal testimonies and color theory, while drawing valuable insights from world history on crafting compelling narratives.

Additionally, we examine the ethical considerations entwined with the influence of digital storytelling. Join us in this comprehensive journey through the art and ethics of storytelling in the digital age.

Santander Open Academy

What you will learn

  1. Fundamentals of storytelling.
  2. The importance of characters and story goal.
  3. Applying KPIs to your campaign.
  4. The ethical implications of storytelling.
Santander Open Academy

We solve your doubts

The course is completely free for students and it is fully financed by Santander Bank.

We recommend that you access the course via a desktop computer, although you will also be able to access via a mobile device (Tablet / phone), you will need a internet conetion to acces the content as its not possible to dowload or review it offline.

When you have completed all elements of the course, you will receive a certificate by email and you can download it.

The course begins on the day you apply, and you can do it at your own pace.

Online classes will be autonomous and at your own pace.