Open until 31/03/2026

Santander Course | Google: Practical AI for Marketing

In collaboration with

Google

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Santander Open Academy
Santander Open Academy

For

Over 16 years old, from any country of residence.

Duration

2 teaching hours, which you can do at your own pace.

Available Languages

Spanish, English, and Portuguese.

Certificate

Upon completing the course, you will receive a certificate of completion.

About the Course

Want to boost the way you work in marketing but don't know where to start? This course focuses on the practical applications of Google's Artificial Intelligence to help you master tools like NotebookLM, Gemini, and Google Analytics 4 (GA4). You'll learn to understand your audience, generate content that truly connects, and optimize the performance of your campaigns. Through practical demonstrations, you'll gain essential skills to transform your day-to-day work.

Santander Open Academy

What You Will Learn

 
  •  How AI is transforming marketing today.
  • Master tools like NotebookLM, Gemini, and Google Analytics 4 (GA4) to analyze your audience, generate compelling content, and optimize your campaign performance.
  • Optimize the reach of your ads for maximum impact with Performance Max.
  • Deliver the right message at the precise moment by leveraging personalized data with AI.
  • Write clear instructions for AI using the TCREI framework: Task, Context, References, Evaluate, and Iterate.
  • Transform data into strategic decisions to optimize your campaigns with actionable insights.
  • Complete practical case studies where you'll acquire essential skills to transform the way you work every day.
Santander Open Academy

Answer Your Questions

The course is completely free for students and it is fully financed by Santander Bank.

We recommend using a laptop for the best experience, but you can also access the platform using a mobile device or tablet. You'll need an internet connection to access the course content, as it's not available for offline viewing

Once you've finished all modules and the self-assessment, you'll receive an email with a downloadable completion certificate.

The course starts the day you apply and allows you to progress at your own pace.

The modules are independent, so you'll learn at your own pace.